Redesigning a Delta Airlines boarding pass
As a part of our development in the Visual Language class in the second week, we had to redesign an airline ticket from Delta Airlines.
Hierarchy of Elements
In terms of hierarchy I tried to relay the nominal data towards the left side of the ticket, with most of the numerical data is towards the center. I set a dark bar across the first upper third section to display the most important data you need when you’re trying to find your way through the airport.
For the font type I used Helvetica, commonly used for information display format, commonly used because of it’s fixed width and legibility. For each information displayed we have a descriptive title with a font size of 28, and it’s corresponding data is precisely half the size. After testing on print, I found that 10 was the minimum font size for the text to be actually legible at a reading distance. That’s why the “stub” has this minimum as it’s font size.
Besides the Delta Airlines style guide determined blue and red, I chose a grayscale for the rest of the boarding pass. This was done so the background and the text could have a nice contrast.
Thanks for reading!